mark cuban called up mavs fans

with a phone. the buttons kind.

not the rotary kind of phone.

Direct sales. That is what Mark Cuban called it. Picking up a phone and calling someone that bought tickets to a Dallas Mavericks basketball game before. “I called them and told them why they are going to love coming to a game this season.”

Maybe he didn’t even have to ask questions. People will sometimes talk about whatever is most important to them, unprompted. …I definitely do. Former customers would tell him about ticket pricing. I wonder what else they would tell him about why they haven’t come lately….